CAMBIO EN LA PERCEPCIÓN DEL CONSUMIDOR ANTE LA IMPLEMENTACIÓN DEL SISTEMA GRÁFICO DE ETIQUETADO SEMÁFORO CASO BEBIDAS GASEOSAS

Abstract

There is a changing trend with regard to the consumption of foods that are harmful to health components. This is caused by the change in consumer behavior and regulations. In several countries there are cases where communication is being regulated to control the consumption of these products, Ecuador is not the exception. Currently, in our country regulators have developed communication systems, to communicate the content of sugar, fat and salt in food products. In this situation, this paper seeks to determine if there is a change in consumer perceptions regarding the implementation of traffic light labeling system graphic in soft drinks. Thus, an experimental study applied to students of the University of Espiritu Santo was performed. For the analysis of the research mean differences by the t-statistic were performed. On the other hand, three soft drinks according to their colors were analyzed. We conclude that there are significant changes in the type of drink.