LA IMPORTANCIA DE LA CARRERA DE NEGOCIOS INTERNACIONALES EN EL MUNDO GLOBALIZADO ACTUAL

Abstract

Due to the expansive process of globalization and other trends, new challenges are constantly generated that motivate companies to extend their operations outside their countries of origin. As a result of this dynamism and evolution, competitive tools must be adopted to effectively respond to new business opportunities that constantly arise. That is why it is essential to have trained professionals with skills that allow them to face the new realities and make appropriate decisions. Thus, in order to achieve the correct linkage of higher education and social and productive needs established in the Plan Nacional del Buen Vivir, it was determined that since Ecuador is a primary-exporting economy, there is a need for the country to count on prepared professionals in the field of international business with the tools that allow them to understand the global market and do businesses that generate profits for the country.