ANÁLISIS DE LA PERCEPCIÓN DE LA COMUNIDAD LOCAL DEL CARNAVAL INTERNACIONAL DE GUARANDA

Abstract

The carnival of Guaranda is one of the most important festivals that take place in the country, considered the Fest a Major of Guaranda and an expression richer in culture and tradition through which they transmit their cultural and historical heritage. Due to this, it has been considered relevant to determinate the perception and interest that the native community have about an event like this to identify impacts that it generates and to determinate which are positives and negatives. To achieve that, 382 surveys were carry out to people living in the surrounding streets of the carnival route, to get their opinion about parameters set out above. The tourists impacts were divided in three categories: sociocultural, economic and environmental. It was thus concluded that sociocultural and economic impacts were considered by residents as positives, emphasize the increase of job, impulse the growth of local business, improvement of image, preservation of the local culture, others. And only environmental impacts were considered negatives. About the level of interest were achieved that community is interested and proud for the event