ESTUDIO DE LAS PREFERENCIAS DEL CONSUMO MASIVO DE LOS HABITANTES DEL CANTÓN SAMBORONDÓN FRENTE A LOS CANALES DE AUTOSERVICIOS DEL SECTOR.

Abstract

The present work serves to investigate what are the preferences and tastes of the families of Samborondón at the time of choosing a self-service, an objective that to be achieved it seek first the definition of self-service by authors, the types of supermarkets that exist according to a table of numerical equivalence, also conducted a study of the factors that influence the purchase preference and a survey that analyzed the different parameters by which the people of the canton Samborondón choose a self-service. One of the most notorious aspects of this research was the power of decision and payment exercised by mothers at home and the most important factors when choosing a self-service.