“LA EVOLUCIÓN DEL CONSUMO DE LOS JÓVENES GUAYAQUILEÑOS DE 2007 A 2013”

Abstract

Consumption is regarded as a natural and necessary act while consumerism is an artificial and excessive compulsive act of purchase that creates problems both personal and social. For some years can be evidenced an increase in consumption rates of Ecuador with implications for all sectors populations, and within it the young. That is why the purpose of this study is to determine the evolution of consumption of young guayaquileños in the period 2007-2013. The research is exploratory type with a non-experimental, longitudinal design evolution of the group. This study allowed us to define the most representative indicators of consumption nationwide and specifically in young people living in the parish “October 9” Canton Guayaquil, using research techniques like desk research and conducting surveys. The main results are limited to the paucity of studies such as increased consumption of this segment of the population; which responds significantly to the growing trend of using credit cards as well as increasing the supply of bank loans and resulting benefits.