“PLAN DE NEGOCIO PARA LA ELABORACIÓN Y DISTRIBUCIÓN DE ARROZ EN EL RECINTO LA ARMENIA PERTENECIENTE A LA PARROQUIA JUNQUILLAL DEL CANTÓN SALITRE

Abstract

This Project is born due to the constant fight to be able to obtain a balance between the farmers and businessmen to create a better economic and social value for these small farmers of rice. The company will begin as a Joint-stock company in the one that will take place and there will be distributed flour of Rice, which will take as a target market all the persons who are in the stratum C of the base of the pyramid of the chain of value. In the future on having produced and to distribute the flour of not alone rice one expects to monopolize to the city of Guayaquil but to the whole province of the Guayas in order that hereby it could obtain better benefits not only for the producers but in turn for the consumers and suppliers. To be able to achieve this aim is indispensable to acquire new